Marketing Manager

My client a very well funded QSR brand is currently looking for a Marketing Manager to join their team in Taif (Main Office). Operating since 2009, they have 20 branches across KSA and employ 400.Reporting to Deputy CEO you will be responsible to develop company Marketing activities and increase customer base. Below more details:

• Attract more customers that will raise brand awareness through the creation of marketing campaigns.
• Formulate and develop deliverables that support brand marketing programs as well as the business’s overall.
• Augment marketing strategies as necessary and strengthen brand’s market positioning, brand identity & messaging, target customer base.
• Work collaboratively and support relevant departments in the analysis of topline (sales and traffic) and profit results across our restaurant base and evaluate consumers’ attitudes and feelings toward our products.
• Develop, assess, track and evaluate Brand’s marketing plan & promotional activity, including topline, product mix, geographic results, etc. using internal and third-party software;
• Write detailed marketing plans for new product launches and manage implementation of launch plans by weekly and monthly report.
• Create regular marketing reports using product mix and consumer insight data to contribute to marketing strategy and Develop pricing and promotional strategy using financial modeling.

Requirements:

• Bachelor’s Degree in Business Administration or Marketing. MBA is advantage.
• Excellent oral and written communication (Arabic and English).
• Experienced in Digital Marketing, Demand Generation, or similar.
• Proven working experience as a Marketing Growth Hacker or similar role.
• Experienced in building and managing marketing campaigns in paid social (mostly Facebook/Instagram/Google).
• Experience in paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video.