Director of Marketing and Commerce


My client a 5-star hotel is looking for Director of Marketing & Commerce based in Riyadh. Reporting to GM, you will set the hotel’s strategic business direction by balancing financial objectives, managing the sales segments, and guiding the hotel’s commercial strategies. You’ll lead the development, implementation, and execution of the hotel’s annual commercial strategy, directing the activities of those that report to you. Below more details:

  • Developing, implementing, and evaluating short- and long-term marketing strategies to meet revenue goals, grow RevPAR, and shift share for rooms, F&B, and ancillary departments.
  • Preparing the hotel’s annual budget and development, implementing, and adapting the annual marketing plan as market conditions fluctuate.
  • Developing the marketing and commercial strategies for the hotel.
  • Determining sales strategies and lead efforts, coordinating these strategies between global sales offices, marketing & communications teams, and on-property leadership.
  • Ensuring that commercial strategies are aligned with revenue management, communicated to sales, marketing, and hotel leaders, and are implemented and modified as market conditions fluctuate.
  • Implementation and continual improvement of the forecasting process.
  • Evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
  • Positioning the hotel in various distribution channels, ensuring information accuracy, and monitoring competitor positioning.
  • Managing the annual expenditure for all sales and marketing activities and controlling the budgeted expenditure through a monthly forecast.
  • Ensure departmental sales and catering goals are achieved.
  • Directing the PR strategy for the hotel to ensure positioning as one of the top hotels in the destination in the local, national, and international media.
  • Partnering with the global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and SPA.
  • Develop a CRM plan to establish, maintain, and expand the hotel’s database and grow engagement with guests and clients.
  • Developing strategic brand partnerships with relevant brands in the luxury, lifestyle, arts, and cultural worlds.
  • Directing the digital strategy of the hotel, ensuring up-to-date, brand-appropriate web site copy, photography, videography, and all marketing assets.
  • Liaising with the global digital marketing team to coordinate PPC, meta search, and email marketing campaigns to increase direct digital bookings to the hotels. 


  • Hospitality experience for 10+ years.
  • Drives Results.
  • Plans and Aligns Work to meet commitments and organizational goals.
  • Has Humility.
  • Has functional and technical knowledge and skills.
  • Self-develops and actively seeks new ways to grow and be challenged.
  • Is resilient and able to rebound from setbacks and adversity when facing difficult situations.
  • Builds effective teams.
  • Has business insight.
  • Communicates Effectively.
  • Strong leadership skills.

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