Head of Marketing

My client a very well funded QSR brand that has been around since 2009, is currently looking for a Head of Marketing to join their team in Taif (Main Office). Reporting to Deputy CEO you will be responsible to develop company Marketing activities and increase customer base. Below more details:

• Attract more customers that will raise brand awareness through the creation of marketing campaigns.
• Formulate and develop deliverables that support brand marketing programs as well as the business’s overall.
• Augment marketing strategies as necessary and strengthen brand’s market positioning, brand identity & messaging, target customer base.
• Work collaboratively and support relevant departments in the analysis of topline (sales and traffic) and profit results across our restaurant base and evaluate consumers’ attitudes and feelings toward our products.
• Develop, assess, track and evaluate Brand’s marketing plan & promotional activity, including topline, product mix, geographic results, etc. using internal and third-party software;
• Write detailed marketing plans for new product launches and manage implementation of launch plans by weekly and monthly report.
• Create regular marketing reports using product mix and consumer insight data to contribute to marketing strategy and Develop pricing and promotional strategy using financial modeling.

Requirements:

• Minimum Bachelor’s Degree in Business Administration or Marketing and Sales or similar relevant field.
• Excellent oral and written communication (Arabic and English).
• Experienced Marketing Manager in a FMCG or QSR.
• Strong management and analytical skills
• Critical thinking and problem-solving skills
• Good leadership qualities
• Great interpersonal and communication skills
• Excellent organisation and time management skills
• Sound understanding of optimization of store operations and standards for success
• A flexible and practical approach to work